Paris-based Creative Director and Stylist Kyo Jino brings together 90s and 2000s hip-hop, African heritage, Japanese culture, anime and manga to create a bold visual identity. From fashion editorials and music to streetwear, his work champions representation, individuality and the power of Black women while constantly pushing the boundaries of contemporary styling.

The fashion industry thrives on innovation, yet many of its biggest trends originate in the streets rather than the studio. From Shoreditch and Harajuku to Brooklyn, subcultures have shaped global fashion for decades, influencing luxury brands and runway collections worldwide. As social media speeds up trend cycles, the line between inspiration, appropriation, and commercialisation has never been more blurred.